communication for art, culture & more
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communication for art, culture & more •
THE PITCH
From small organisations to large festivals and vice versa, Serenai steps into the client's world, with attention to their values and identity. Whether it's a complete communication campaign or specific parts of it, Serenai brings the right message to the desired audience.
Connection, flexibility, and a human touch;
the sacred trio
of Serenai
THE SERVICES
consultancy / press / strategy and branding / digital marketing / all-round communication campaigns / social media / advertising / SEO optimisation / strategic workshops
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![Ars Musica]()
Ars Musica
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![Mosa Ballet School]()
Mosa Ballet School
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![Dans in Brugge]()
Dans in Brugge
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![FestiVita!]()
FestiVita!
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![Dour]()
Dour
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![Ars Musica]()
Ars Musica
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![Brussels Gallery Weekend, installation]()
Brussels Gallery Weekend
THE CLIENTS
Acteur.be • AG Real Estate • Amok festival • Antwerp Spring Festival • Ars Musica • Art on paper • Artonov • Beegroupe • BIFFF • Bits of Dance • Bloum • Border Buda • Bozar • Brussels Artisanal Workshops • Brussels Gallery Weekend • Bruxelles Entreprendre • Casco Phil • Chamber music for Europe • Compagnie Lucilia Caesar / Ingrid Von Wantoch Rekowski • Concertgebouw Brugge • Concerto Brandenburg • Concerts de midi / Middagconcerten • Concerts Escapade • Conservamus • DANSAND! • Danspunt • Dansstorm • Dans in Brugge • December Dance • DIVE • Docfest Brugge • Dour festival • Europalia • Exhibition Hub • Extra City • Festival Courants d'airs • FestiVita! • Fever • Flagey • Flat Earth Society • Fondation Folon • Gent Bougement • Impuls festival für Neue Musik • IT Tower • Les Jacqueries • KAAP • KIKK festival •Koningin Elisabethwedstrijd • Koor&Stem • The Lift • Les paniers Kilti • Klarafestival • Koninklijk Conservatorium Brussel • Koninklijke Musea voor Kunst en Geschiedenis • Koninklijke Musea voor Schone Kunsten van België • La Biennale di Venezia / Belgisch Paviljoen 2019/2024 •PBA Charleroi • Le Baixu • Les Festivals de Wallonie •Les Passagées • Meet the Masters • M HKA • Mons Memorial Museum • Monty • Mosa Ballet School • Movie Drive • Nationa(a)l • Needcompany • Night of Bits •NV Congé • OdeGand • Pentel Arts Challenge • Pimp My Street • Plein publiek • Pierre Laporte • Quasi-Museum Haren • Reiefestival • Sint-Gorikshallen • Songdance • Stad Brussel • Stad Turnhout • Festival STROOM • Tana Quartet • Transforma • Uptown Design • Vonk & Zonen • Walden festival
THE CALENDAR
2026
15.01 - 24.01
! Brussels Jazz Festival, Brussels
29.01 - 15.04
! Miserere, Ingrid von Wantoch Rekowski / Lucilia Caesar
05 - 7.02 & 12 - 14.02
! It Takes A City, Brussels
11.02 - 15.02
! FestiVita!, Brussels
11.02 - 15.02
! Flagey Piano Days, Brussels
13.02 - 15.02
! Les Passagées - My Ström, Brussels
13.03 - 07.06
! M HKA: we refuse_d, Antwerp
20.03 - 29.03
! Klarafestival, Brussels
Tot 29.03
! Extra City: It Goes Without Saying, Antwerp
20.04- 26.04
! Antwerp Spring Festival, Antwerp
17.04 - 16.08
! Extra City: Sammy Baloji, Antwerp
04.05 - 10.06
! Queen Elisabeth Competition, Brussels
09.05 - 22.11
! Belgian Pavilion - 61th Biennale di Venezia, Venice
04 - 06.09
! Reiefestival, Bruges
21.10 - 24.10
! Les Ballets de Monaco: Romeo & Juliet, Antwerp & Brussels
All year
! Dans in Brugge, Bruges
! Bruxelles Entreprendre, Brussels
! Flagey, Brussel
! Kaaitheater, Brussel
THE TEAM
THE SEO-TEXT
Now for a quick SEO break that will help you find us quickly on your favourite search engine. So, Serenai is a Belgian communication and press agency. Our firm mainly works in the cultural and events sector and has been going strong since 2012. With a bag full of experience and our binoculars fixed on the future, we keep our feet on the ground, put the human touch first, and love clichés like synergies, quality, and trust.
You communicate everywhere; with your mates over a drink, at work, and even in bed. But – as most of you know – it is also a profession in its own right – our profession. We build communication campaigns from start to finish or we help you master one or more elements of your communication plan.
Press campaigns are our core business. We will send out your save the date, organise your press visit, and of course do everything (well, almost everything) to get maximum media coverage. We write a press release that is tailored to your organisation and pitch your event to the right journalists. Are you also looking for media partnerships? You’re at the right address.
Social media: some love it, some hate it, we do it. Setting up, managing or following up Facebook, Instagram or TikTok accounts is something we love doing. We go from content creation to community management.
We have also uncovered the inner secrets of the increasingly complex world of Meta and Google Ads, because there is no promo without digital marketing, right? We set up paid campaigns, targeting, retargeting ... the whole shebang.
If you prefer it old school: print campaigns still do the trick. Flyers and posters combined with the right distributor and their networks will make your campaign stand out.
Are you sitting on a brand-new project launch, or is your communication momentarily lost in the woods? The right communication strategy is fundamental. Together, we dive into your plan, goals, and possibilities. We organise a proper workshop, connect the dots and deliver a ready-to-use strategy.
Last but not least: without text and images, you have nothing. Thanks to our loyal team of copywriters, translators, graphic designers, social media specialists, photographers and videographers, we always find the right tone of voice, imagery and identity. An indispensable part, but no easy task.
We speak, write and think in Dutch, French, English and German. Our office is in Forest, Brussels and our clients are in Antwerp, Bruges, Brussels, Ghent, Mechelen, Ostend, Turnhout, Liège, Charleroi, Namur, ... in short, all over Belgium. We specialise in everything cultural and love music, theatre, dance, performance, design, architecture, visual arts and everything in between. But why stop there – variety is the spice of life, right? Lifestyle, sociocultural projects, science or health ... give us a go!